Adidas severing relations with Ye after his controversial anti-Semitic remarks

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Adidas revealed on Tuesday that it is ending its relationship with Ye as a result of the rap star’s anti-Semitic remarks. Author: Jonathan Leibson remove caption

switch to caption Author: Jonathan Leibson Adidas revealed on Tuesday that it is ending its relationship with Ye as a result of the rap star’s anti-Semitic remarks.

Author: Jonathan Leibson As a result of a slew of antisemitic remarks made in recent weeks, Adidas announced on Tuesday that it is severing its relationship with Ye, the musician and fashion designer formerly known as Kanye West.

Ye became a billionaire and popularized his Yeezy brand of sneakers thanks to his nearly ten-year association with the German sportswear juggernaut.
Adidas declared that it does not accept antisemitism or other forms of hate speech in response to mounting pressure for the brand to withdraw Ye.

BUSINESS Ye’s recent statements and activities, according to the firm said , “have been abhorrent, hateful, and dangerous, and they contravene the company’s values of diversity and inclusion, mutual respect, and justice.”

Adidas has announced that it will stop making Yeezy products and paying Ye and his businesses. According to Adidas, this decision will reduce its net profits by almost $250 million in 2022.

As a result of a series of offensive comments, including one in which Ye claimed that slavery was a decision and another in which he said, “I’d prefer my kids knew Chanukah than Kwanzaa, at least it would come with some financial engineering,” the company is one of the most recent to distance itself from Ye.

On Tuesday, Gap discontinued all Yeezy brand clothing from its online store and physical locations, hastening the end of its collaboration with Ye. Gap had intended to sell off the items that had already been produced when the firm and the artist announced their separation in September. Ye had recently criticized Gap and Adidas online, charging them with design theft and broken promises.

Adidas, on the other hand, started “reviewing” their relationship with Ye earlier this month after the singer appeared at Paris Fashion Week wearing a “White Lives Matter” shirt. White nationalists have adopted the considers slogan from the Anti-Defamation League as a sign of hate speech.

What else do you need to review, the ADL inquired in an letter as the business probed its ties to Ye last week. Adidas severing relations with Ye, according to Jonathan Greenblatt, the head of the ADL, “sends a powerful message that antisemitism and bigotry have no place in society.”

THE DISPUTES SHARES THE ADIDAS FOUNDER’S NAZI TIES The focus has also reignited interest in Adidas’ past.

Adolf and Rudolf Dassler, brothers who had previously joined the Nazi party, had their shoe business transformed into a munitions facility for the war effort toward the conclusion of World War II.

The Dassler brothers began producing shoes, particularly spiked shoes, in Bavaria in the 1920s. After the 1936 Berlin Olympics, where famed Black American sprinter Jesse Owens won four gold medals while sporting a pair of the Dassler brothers’ track spikes, the two gained worldwide fame.

Adolf Dassler, also known as Adi, started Adidas in 1949 as a result of a bitter disagreement between the two. And over the river from Adidas’ operations, his brother Rudi founded the competing shoe company Puma.

German law makes it illegal and punishable with prison time to incite hatred against members of a certain race or religion, especially by downplaying the Holocaust and spouting Nazi propaganda.

Additionally prohibited and subject to legal action is the public exhibition of a Swastika in the nation.

As Ye is still being squeezed, he looks at his own “YECOSYSTEM.” Ye was banned from Twitter and Instagram earlier this month for making anti-Semitic comments, including one in which he threatened to “kill con 3 on JEWISH PEOPLE.”

Ye said that he was buying the conservative-friendly Twitter clone firm Parler in response to the social media companies closing down his accounts, in a move that baffled tech observers. The transaction’s specifics have not yet been made public.

Adidas’ departure from Ye is the latest repercussion of his aggressive remarks in the corporate sector. Both the Hollywood talent agency Creative Artists Agency and the fashion house Balenciaga have cut off their ties to him.

After examining Ye’s most recent anti-Semitic comments, production studio MRC said on Monday that it is delaying a finished documentary about him.
Company leaders issued a statement saying, “We cannot promote any content that expands his platform.”
The Adidas split has received no response from Ye.

In order to completely distance himself from the corporate world, the rapper has said says he plans to create his own “Yecosystem,” which would comprise his own factories and retail establishments.

This article was contributed to by Alina Selyukh of NPR.

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