Teenagers are dumping milk out in grocery shops as part of a new movement to increase awareness of the emissions from the dairy industry.

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Pouring milk in grocery stores is the newest environmentalist fad.

Teenagers concerned about the environment are participating in “milk pours” all throughout the United Kingdom. According to the animal rights organization Animal Rebellion, the latest craze involves purchasing milk cartons from grocery shops, spilling the contents out, and then returning the cartons.

Teenagers are shown in social media videos pouring milk on the ground, over checkout counters, and in other areas of the business.

“The dairy sector seriously harms the environment.” The top five meat and dairy companies in the world now produce more greenhouse gas emissions than Exxon, Shell, or BP combined, the group claimed in a tweet on Saturday.

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We NOW NEED a plant-based future, it continued.

The account also shared a paper from the Institute for Agriculture and Trade Policy (IATP) and the worldwide non-profit group Grain, which urges people to stop eating meat and dairy in order to “dramatically reduce greenhouse gas emissions” on the planet.

The “milk pours,” according to Animal Rebellion, happened on Saturday in eight different cities, including London, Manchester, Norwich, and Edinburgh.

The group also urged the government to “assist farmers in an urgent transition to a plant-based food system and allow the freed-up land to be rewilded in order to restore wildlife populations,” claiming that “animal husbandry is THE main cause of the loss of our wildlife and natural ecosystems.”

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Many nations have set rules on the agriculture sector, such as caps on nitrogen emissions brought on by dairy production. Although these have also come under fire, environmentalists have promoted the use of dairy substitutes such almond, soy, coconut, and oat milk.

The Biden administration has made it clear that it wants to force changes on the US agricultural sector in order to combat climate change.

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According to the EPA, agriculture was responsible for 11% of all greenhouse gas emissions in the United States in 2020, compared to 27% from transportation, 25% from energy, and 24% from industry.

Teny Sahakian from Fox News contributed to this story.

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