Viewers complain that a recent “Great British Bake Off” episode caricatures Mexican culture.

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Noel Fielding and Matt Lucas, the hosts of The Great British Bake Off, introduce the “Mexican Week” episode while donning sombreros and sarapes. conceal caption on channel 4

switch to caption Noel Fielding and Matt Lucas, the hosts of The Great British Bake Off, introduce the “Mexican Week” episode while donning sombreros and sarapes (C4

).

The Great British Bake Off’s latest episode, which featured a “Mexican week” episode that some viewers claim was everything but sweet, aired yesterday. Reaction to this edition of many people’s favorite comfort program was negative.

Amateur bakers compete in the British baking competition series to win over judges Prue Leith and Paul Hollywood. Contestants in their most recent show attempted to make traditional Mexican foods including pan dulce, tacos, and a tres leches cake. Even though the program hasn’t yet aired in the United States, social media users were dubious when Leith tweeted about it.

The greatest BRUTTAL attacks on the Spanish language have ever been committed, and we are going to see them. https://t.co/UCvOvGfdyQ

(@felipetmedinaa) Felipe Torres October 4, 2022 In sombreros and sarapes, hosts Matt Lucas and Noel Fielding introduced the episode. “I don’t feel like we should make Mexican jokes, because people would get upset,” Fielding tells Lucas in the scene. Then Lucas responds, “Not even Juan?” The show’s official Twitter account tweeted the joke, which did not go down well on social media.

I briefly considered watching this episode just to see how awful it was. That instant is over. I’m furious that they don’t recognize how disgusting and racial this garbage is. #GBBO https://t.co/kc8XZls2S1

AA5 Tom Vsquez (@TVasquez) While he hasn’t seen the episode yet, Washington University in St. Louis professor of Mexican cultural studies Ignacio M. Snchez Prado told NPR via email that the program’s social media campaign is not unexpected.

The incident and its advertising, he claimed, “follow a script on Mexican culture that we Mexicans, from either side of the U.S.-Mexico border, encounter very frequently.” Every Cinco de Mayo and Hispanic Heritage Month, we witness the use of cartoonish sarapes and sombreros as props and disguises, the confusion of authentic Mexican cuisine with food sold at Taco Bell, and the appropriation of beloved dishes like tres leches to create versions that are barely recognizable to Mexicans.

Matt Lucas, host of The Great British Bake Off, playing the maracas. conceal caption on channel 4

switch to caption Station 4 The broadcast itself had several Spanish mispronunciations, maraca playing, discussions about tequila, and a cake with a mustache in addition to the show’s social media campaign. Additionally, despite the fact that the episode’s title contains the word “bake,” viewers were taken aback by the taco-making challenge because it includes cooking.

Am I the only one who is getting tired of watching BAKE off including more cooking than baking? #GBBO

@ceryshu67648227 Cerys Hughes October 4, 2022 According to what Snchez Prado saw online, “British viewers seem perplexed by the existence of a taco challenge, which in fact has nothing to do with baking.” “That is just plain lazy. What if they had researched wedding cookies instead? maybe empanadas? or created something using teleras and bolillos?”

According to Snchez Prado, the episode was ultimately a missed chance for the program to do its homework and examine some of the connections between Mexican and European baking customs, such as pastes Hidalguenses.

“If they had truly done the job of investigating actual Mexican baking customs, it would have been extremely important.

Instead, they have enraged Mexicans since it is another another instance in which a significant worldwide outlet insults us by reinforcing the stereotypes and reductions that we seek to eradicate.”

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